EACTICE QUESTIONS 1 2 3 A direct mail campaign costs $2,000 and it generates $15,000 in gross Revenues. The contribution Margin % on revenues is 40%. Calculate the ROMI for this campaign. A retailer decides to mail out $10 off coupons to all of its loyal customers. The coupon gives customers $10 off when the spend $50 or more in store. The cost of goods sold is 25% not including the coupon. The coupon attracted 500 customers who each spent an average of $75. The cost to mail and produce the coupons was $5000. What is the ROMI for this campaign? A manager of a Car Care Service is trying to Calculate the ROMI for a Marketing Campaign. He intends to mail out 5,000 flyers. The response rate(the number of calls generated) is 10%. For every call that they take 50% of the customers book a service appointment. The average value for each service order is $75. The variable costs per service are $25. The campaign costs $3500.