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Earl was able to discover several clues to the customers' purchasing behaviors by using the firm's decision support system. He was talking to the Chief
Earl was able to discover several clues to the customers' purchasing behaviors by using the firm's decision support system. He was talking to the Chief Marketing Officer and described all of the system's useful characteristics EXCEPT which of the following?
The information was wideranging and had been collected at a detailed level.
The system was flexible enough for him to examine the data in several differ ent ways to discover insights.
The system had information that was relevant to the analyses and projections he needed.
The systems analysts and IT areas were there to help him dig through the data.
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