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Early in the year, Pat Brady told Brenda that her efforts were needed to gain more exposure for NCC's college recruiting program: Brenda, I want

Early in the year, Pat Brady told Brenda that her efforts were needed to gain more exposure for NCC's college recruiting program: "Brenda, I want you to be part of a two-person team to help with recruiting on two college campuses in your territory. The other team member will be an experienced recruiter who had sales experience before moving into recruiting. The two of you should seek out opportunities as guest speakers for classes and student organizations. Your role will be to talk about how sales can be a great place to start a career, and for some, a great career path. Think about the future of selling and what it takes to be successful and share your thoughts with students." Acting as Brenda, make note of ten key points you would like to make about the future of professional selling and what it takes to be successful. (Hint: be sure you read the online Appendix to Chapter 1 along with Chapter 1 before you undertake this task.)

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