Eastman kodaks test for a digital future. External Analysis: a) What are the key success factors for this company and the industry that it's intending to be a part of? b) Reflecting on emergence of digital photography, what were some of the macro-environment factors that supported the industry transition to digital photography? c) How were the photography industry forces affected by the changes in the macro-environment? How did the industry players respond to the changes? (*) Include course frameworks that could also be used are PESTEL and Porter's Five Forces etc. 3. Internal Analysis: a) Read this paragraph: "Kodak's digital strategy combined its traditional emphasis on offering complete customer solutions with the recognition that it had to be selective as to which stages of the digital value chain it should build a presence." Then try to answer the following questions: 1. How did Kodak manage the challenge of providing full services to clients as opposed to being selective of products and activities the company gets engaged in? 2. What is your assessment of Kodak's resources and capabilities' fit with the market environment? 3. would you plot key resources and capabilities on the matrix? 40% 4. Building on some of the findings in question 3 (above), and the resources and capabilities that appear on your top right quadrant (High-High) what strategic options was available to Kodak to pursue? Explain and justify your recommendation. (*) Please try to use that could be used in appraising resources and capabilities, Porter's Value Chain, and the Strategic Importance x Relative strength (2x2) framework to support your argument. 4. What lessons can we learn from how Kodak dealt with digital technology? What is your assessment of the company's ability to develop new capabilities to match the market requirements? What were some of the Difficulties associated with Kodak's timing in entering the digital photography industry?