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Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web -
Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and website construction is estimated to be $ Variable processing costs are estimated to be $ per book. The publisher plans to sell singleuser access to the book for $
Through a series of webbased experiments, Eastman has created a predictive model that estimates demand as a function of price. The predictive model is demand where is the price of the ebook.
a Build a spreadsheet model to calculate the profitlloss for a given demand. What is the demand?
b Use Goal Seek to calculate the price that results in breakeven. If required, round your answer to two decimal places.
s
c Use a data table that varies price from $ to $ in increments of $ to find the price that maximizes profit,
If Eastman sells the singleuser access to the electronic book at a price of $ it will earn a maximum profit of
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