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Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web site
Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of
manuscript preparation, textbook design, and web site construction is estimated to be $ Variable processing costs are estimated to be
$ per book. The publisher plans to sell singleuser access to the book for $
Through a series of webbased experiments, Eastman has created a predictive model that estimates demand as a function of price. The
predictive model is demand where is the price of the ebook.
a Construct an appropriate spreadsheet model for calculating the profitloss at a given singleuser access price taking into account the
above demand function. What is the profit estimated by your model for the given costs and single user access price in dollars
$
b Use Goal Seek to calculate the price in dollars that results in breakeven. Round your answer to the nearest cent.
$
c Use a data table that varies price from $ to $ in increments of $ to find the price in dollars that maximizes profit.
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