East-West Airline has entered into a partnership with the wireless phone company Telcom to sell Telcom's service to the airline members via a direct mail campaign. The dataset contains information regarding the airline members who have already received test offers. The description of the variables of the dataset is the following. It has one million rows, and each row corresponds to an airline member.

SALE Whether the airline member purchased Telcom service as a result of the direct mail campaign ( 1=Yes/0=No) a. You are asked to develop a model to predict East-West customers as to whether they purchase Telcom service (SALE) as a result of the direct mail campaign. Write a DIDA for this case. You only need to just write down what data, insights, decision and advantage are in your DIDA framework (i.e., no IF-THEN statement is required.)