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EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of

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EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas. As a marketing consultant at EM, which of the following tactics would you recommend to achieve the highest sales? B Issue discount coupons in newspapers for all products Issue in-store coupons for select products and brands Issue digital coupons for discounts on all products Issue discount cards redeemable on future purchases

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