Ebay builds $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$through mechanisms such as a feedback system that enables buyers and sellers to rate one another, discussion boards that build a sense of community among site users, and regular all$-$day focus groups with representative buyers and sellers.

a$.$

goodwill

b$.$

disclosure mechanisms

c$.$

culture strength

d$.$

external adaptations

e$.$

internal integration