Eboni is about to graduate with her Marketing degree from Post University. She has begun her job search for a social media management role and is interested in working in the tech industry. Although Eboni recently updated her LinkedIn profile, she has only gotten a handful of leads. She wants to start personal branding across other social media channels to stand out from other job seekers. Eboni has already started defining her niche and wants to be seen as an expert in her field.

Eboni has asked you to help coach her as she continues to develop her personal brand. What thoughts would you share with Eboni regarding the following two questions?

1. What are the benefits of Eboni building her personal brand on social media?
2. Which additional social media platforms would you recommend Eboni become active on as she tries to perfect a competitive advantage as a social media marketer in the tech industry?