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eBook Show Me How Measure maps TMD Goal Inc. produces and sells hockey equipment, often custom made for online orders. The company has the following

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TMD Goal Inc. produces and sells hockey equipment, often custom made for online orders. The company has the following performance metrics on its balanced scorecard: days from ordered to delivered, num retention rate, and market share, A measure map illustrates that the days from ordered to delivered and the number of shipping errors are both expected to directly affect the custorner retention rate, which a internal analysis finds that:
Every shipping error over 2 shipping errors per month reduces the customer retention rate by 1.5%,
On average, each day above 2 days from ordered to delivered yields a reduction in the customer retention rate of 1%.
Each day before two days from order to delivery vields an increase in the customer retention rate of 1%, on average.
TMD Goal Inc's current customer retention rate is 65%.
The company estimates that for every 1% increase or decrease in the customer retention rate, market share changes 0.5 in the same direction.
TMD Goal Inc.'s current market share is 21.4%.
Ignoring any other factors, if the company has 4 shipping errors this month and an average of 2.5 days from ordered to delivered, determine.
a. The new customer retention rate. Round your answer to one decimal place.
x%
b. The new market share that TMD Goal Inc. expects to have. Round your answer to two decimal places.
%
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The measure map also shows which metrics are leading indicators and which measures are lagging indicators of performance. Doing so, a strategy map shows how each strategic objective contributes to the of the company.
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