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$2.$ SWOT Analysis$$Domino$\text{'}$s Pizza

SWOT Analysis$$Domino$\text{'}$s Pizza

Recently, a Domino's pizza franchise in Upstate New York made the strategic decision to stay open for $24$ hours a day. The manager made this decision in response to increased demand for Domino's pizza. Other Domino's franchise owners are now considering adopting a similar strategy. In this activity, you will categorize a set of statements regarding activities in the internal and external environments as they relate to Domino's pizza, and the potential initiative of staying open $24$ hours a day. These statements will identify Strengths, Weaknesses, Opportunities, or Threats.

These questions are part of SWOT analysis, which analyzes the organization's strengths and weaknesses, and the opportunities and threats it faces. This tool is a critical planning tool that allows firms to assess both the internal environment in regards to its Strengths and Weaknesses and the external environment in regards to its Opportunities and Threats. This planning analysis can be a foundation to carry the organization through later management functions such as organizing, leading, and controlling operations.

Instructions: Decide if the statement is reflective of a Strength, Weakness, Opportunity, or Threat.

$1.$Strong Brand Name: Domino$$s has national brand recognition.

Strength

$2.$Staffing: The Domino$$s franchise does not have enough staff to cover $24-$hour shifts.

Weakness

$3.$Excellent Location: The Domino$$s franchise is located in a major metropolitan area near a college campus.

Opportunity

$4.$Inventory Management: The Domino$$s franchise has never managed inventory for late night capacity. The company is worried about perishable items and delivery of shipments.

Weakness

$5.$Demand: Americans eat $100$ acres of pizza every day.

Strength

$6.$ Health: Some consumers may be looking for healthier food alternatives.

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$7.$Late Night Eating: Due to changes in time demands, many Americans are working late and looking for more flexible food options.

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$8.$Competitors:Many quick service restaurants are staying open until $2$:$00$ or $3$:$00$ a$.$m$.$

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