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E. Write a letter that conveys bad news using the Direct Approach in response to the complaint letter below. (15 marks)
Dear Palm Tech,
I purchased the Palm Vx400 organizer three months ago and it will no longer turn on. I tried many times to charge it and even got the battery replaced. Nonetheless, it is still not working. And if it does turn on, it is for ten-to-fifteen minutes then shuts down again.
I would like you to replace the organizer I bought with another of the same type or a newer model. I believe something as expensive as the Palm Vx should be built to last. I did not pay $275 for it to stop working three months later.
I look forward to your response.
Sincerely,
Mark Davis
You work in the customer service department at Palm Tech and received Mr. Davis' letter. You review the policy of your department and discover that you cannot grant his request for a replacement organizer. You now have to write and tell him the bad news. Please include the following information in your letter:
That you cannot provide him with a replacement
The return period of 30 days has passed
Provide information to get it repaired
The alternatives are he can purchase the same organizer, which is reduced in price to $199, or purchase a newer version, such as the V500 or V600, for approximately the same price he originally paid.
Make sure you remember to:
Include elements of properly structured paragraphs
Include elements of a good business letter
Use the direct approach layout
Edit and proofread the letter
Use appropriate language to convey bad news
Total Score:
150
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