EC distributes its new product through four channels: Marine M, Business B, National Retail N, and Direct
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Question:
EC distributes its new product through four channels: Marine M, Business B, National Retail N, and Direct Mail D. Profit per unit sold by distribution channel are: Marine $90/unit, Business $84/unit, National $70/unit, and Direct $60/unit. The objective is to determine how many units of EC's new product each channel should distribute to maximize total profit.
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