eChoupal

Case Summary and Key Lesson:ITC was losing money and soybean farmers were not maximizing prices for their product. The eChoupal has reengineered the antiquated soybean export supply chain and then applied digital technology in rural farm villages.The key lesson in this case is how a major enterprise reengineered their supply chain process to the mutual benefit of themselves as well as their suppliers and how IT was an enabling factor.

Case Readings:

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