ecision Making Progress You are on question 5 of 10 According to an article in Forbes, John Gourville, a Harvard Business School professor, said, "Historically, first-degree price discrimination has been very difficult to implement, mostly for logistical reasons. With advances in technology and collecting of big data, then it may...become easier to do." Now Freshplum, an online seller, experiments with price discrimination based on geography, repeat sales, and how a customer reaches the website. Freshplum uses to increase sales. O data collection and analytics evidence-based decision making O natural experiments Previous Next