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ECO Jeans, Inc. had a mission to become the leading producer of environmentally friendly blue jeans, an emerging and in - demand category in the

ECO Jeans, Inc. had a mission to become the leading producer of environmentally friendly blue jeans, an emerging and in-demand category in the apparel industry. Its strategy involved leveraging a network of organic cotton farmers and suppliers of environmentally responsible synthetic materials to create a product that is durable, attractive, affordable, and 100% recyclable. However, because it did not upgrade its outdated production facilities, ECO Jeans could not assemble its products at a low-enough cost to offer the jeans at a price that was attractive to customers. ECO Jeans strategy failed because
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it failed to consider the competitive challenge.
it was not backed up with strategic commitments.
managers did not live by the companys core values.
the company did not stake out a unique strategy position.

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