e.com/d21/le/content/30985/viewContent/1342474/View ri... M Gmail News Translate In this assignment you will take on the role of a Digital Marketing team working for your local Boston Pizza restaurant Boston Pizza is a Canadian-based family restaurant and sports bar that owns locations in Canada, USA and Mexico, Boston Pizza specializes in pizza, pasta, burgers and sandwiches, salads, and desserts The owner of your local restaurant, David B. has mentioned that he would like your team to create and implement the following via email marketing 1. An introduction/welcome email to new subscribers 2. A promotional email for medium-sized cheese pizzas, 3. A promotional email for a discount on ali food items 4. An exit email for when customers are not actively engaging with any campaigns After many Information sessions and strategic planning meetings with David B. you have learned the following information The average spend per customer is $20 The most frequent visitors are younger couples and younger parents with children Younger audiences tend to take advantage of promotional materials General discounts on the final bill help incentivize "stubborn" (less likely to engage customers to interact further with the Testaurant ASSIGNMENT STEPS | EVALUATION BREAKDOWN Part 1: Dovolop an email marketing campaign strategy based on the information provided. (15%) Abply koowledge of course concepts to the facts and cools of the case scenano to develop an email marketing campaign that deney goals that also with the marketing goats of the company 2. Part 2. Using Malchimp dan the dippropriate mais necessary to say to your companion and the requirements over by David (2595) Drappropriate emare in total to satiety our campaign and Daviding concerty and sung tromy relevant to the 3 Part 3: Import your classmates as subscribers to your email list Segment them according to the requirements given by David B. (20%) Demonstrate an awareness of how to execute a successful email campaign and how to use Malchimp Segment the email list according to the requirements 4. Part 4: Describe how you would measure the success of your email marketing campaign Describe what indicators you would look for and how you would measure them (10%) Analytics should show an excellent understanding of the measurements required to determine the success of the email campaign Part 5: Develop a presentation for David B. and his staff your classmates and instructor) demonstrating your campaign strategy a quick review of your emails and execution strategy, and your analytics strategy (20%) Presentation skills must be strong, use a loud, clear voice, good pacing and good tone or voice to emphasize key points e.com/d21/le/content/30985/viewContent/1342474/View ri... M Gmail News Translate In this assignment you will take on the role of a Digital Marketing team working for your local Boston Pizza restaurant Boston Pizza is a Canadian-based family restaurant and sports bar that owns locations in Canada, USA and Mexico, Boston Pizza specializes in pizza, pasta, burgers and sandwiches, salads, and desserts The owner of your local restaurant, David B. has mentioned that he would like your team to create and implement the following via email marketing 1. An introduction/welcome email to new subscribers 2. A promotional email for medium-sized cheese pizzas, 3. A promotional email for a discount on ali food items 4. An exit email for when customers are not actively engaging with any campaigns After many Information sessions and strategic planning meetings with David B. you have learned the following information The average spend per customer is $20 The most frequent visitors are younger couples and younger parents with children Younger audiences tend to take advantage of promotional materials General discounts on the final bill help incentivize "stubborn" (less likely to engage customers to interact further with the Testaurant ASSIGNMENT STEPS | EVALUATION BREAKDOWN Part 1: Dovolop an email marketing campaign strategy based on the information provided. (15%) Abply koowledge of course concepts to the facts and cools of the case scenano to develop an email marketing campaign that deney goals that also with the marketing goats of the company 2. Part 2. Using Malchimp dan the dippropriate mais necessary to say to your companion and the requirements over by David (2595) Drappropriate emare in total to satiety our campaign and Daviding concerty and sung tromy relevant to the 3 Part 3: Import your classmates as subscribers to your email list Segment them according to the requirements given by David B. (20%) Demonstrate an awareness of how to execute a successful email campaign and how to use Malchimp Segment the email list according to the requirements 4. Part 4: Describe how you would measure the success of your email marketing campaign Describe what indicators you would look for and how you would measure them (10%) Analytics should show an excellent understanding of the measurements required to determine the success of the email campaign Part 5: Develop a presentation for David B. and his staff your classmates and instructor) demonstrating your campaign strategy a quick review of your emails and execution strategy, and your analytics strategy (20%) Presentation skills must be strong, use a loud, clear voice, good pacing and good tone or voice to emphasize key points
