E-Commerce: Affiliate Marketing

As the operator of an online store, you want to expand your marketing activities and try out a new marketing tool. When talking to a marketing agency, your contact person suggests you to focus on affiliate marketing. You are interested and want to know more about it. Evaluate the following statements made by the marketing agency:

1. Affiliate marketing uses the pay-per-impression billing method, which means that the risk of failure for you as an advertiser is very low.

2. Affiliate marketing uses pay-per-lead and pay-per-sale billing methods.

3. If URL tracking is used as the tracking method, in affiliate marketing you have to pay even for customers who come from the affiliate but buy from you a few days later.

4. In affiliate marketing, commissions are never based on the amount of sales, but fixed amounts are agreed.

5. Affiliate marketing is very attractive because payment is due only when the goal of the marketing activities is actually achieved.

Whlen Sie eine Antwort:

a.

Only statement 2 is correct

b.

Statements 2 and 5 are correct

c.

Statements 1 and 3 are correct

d.

Statements 2, 3 and 5 are correct

e.

Statements 2 and 3 are correct