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Econ Ball Company is deciding between developing two different high-tech balls. The first is a football with a sensor sensor football to determine when it
Econ Ball Company is deciding between developing two different high-tech balls. The first is a football with a sensor "sensor football" to determine when it crosses the goal line. The NFL and college football teams would use it to help reduce time-consuming video reviews during goal-line situations. The second is a football "stats football" that tells you the speed, length, and spin rate of throws. The "sensor ball" for the NFL and college requires complicated technology. In addition, it needs an agreement with stadiums to put underground sensor strips on the goal. Internal analysts predict a 18% success rate, 25 million to develop, but with the potential to generate 150 million in revenue. The "stats ball" has an 90% success rate, and 10 million to develop, with the potential to generate 125 million in revenue
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