Economic The icon wines and the upper end of the ultra premium segment posses the reasonably high economic returns. There are hundreds of players available in United States wine industry but E &J Gallo, constellation and the wine group has the maximum share of 29.1%, 15.8% and 12.5% respectively. In recent years, the major US wine companies are acquiring the midsized companies. The analyst says that either the company has to be very big or it has to be very small, but there is no space for the proper existence of a middle sized company. In addition, the economic conditions of United States support the wine industry