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Economics Case of Concern: Boonrawd Brewery Plc., a major beer producer in Thailand (Singha, U, Asahi, Snowy and Copper beer) has been tracking the beer
Economics Case of Concern: Boonrawd Brewery Plc., a major beer producer in Thailand (Singha, U, Asahi, Snowy and Copper beer) has been tracking the beer industry's performance. Alarmingly, it was found that sales have dropped throughout the industry for the last 5 years as shown in the graph below. In 2021, although not in the graph, overall consumption and consumption per person also decreased for all regions of the country: Bangkok, Central, North, North East. This causes a great concern for all departments as sales affects their performance, which, in turn affects their pay raise and bonus. Boonrawd's marketing department has thus, contacted you, Stamford Research and Consultant to conduct marketing research to find out the reason/s and actionable solutions to this crisis. 1. What seems to be the problem here? Is there a problem that can clearly be defined now? If there is a problem that can be determined now, please, construct a problem statement. If not what can we do? (5 points)
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