Economy of scale relates to costs of distribution and that you have to spread more of your staff across multiple of channels diluting their time is an issue. In addition, from a control perspective no one owns and supports your brand like you do, however most of the distribution channels are commission based who may also support many lines of different businesses so they are going focus on where they can make the most money in the shortest period. With all these challenges, how would you (or anyone else in class) mitigate some of these issues so that the challenges are not so difficult?