Question
EconoStore, Inc. makes and sells a low-priced line of file cabinets for use in offices. One style of cabinets is designed to store standard size
EconoStore, Inc. makes and sells a low-priced line of file cabinets for use in offices. One style of cabinets is designed to store standard size business papers, and another style is designed for computer output. The files are sold directly to universities and other institutions-and indirectly through wholesalers to office equipment dealers. EconoStore's files sell to final customers (not the intermediaries) at prices ranging from about $90 to $300. Most dealers handle several competing brands of file cabin.
What would be the "ideal" exposure for this product?
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