ections to pro- then be featured on the show's website. This event generated Itaneously. The buzz and brought attention to the food trucks around the counFood Network try that were being nominated. The nominees were featured hip with Kohl's on commercials aired during the show, where they asked viewers to vote for them online. The fans, businesses, and the show were all involved in generating buzz and promoting one another, creating an effect that is advantageous to all parties. Scripps was acquired by Discovery for $15 billion, boosting Discovery's profits. The new company, Discovery Inc., aims to be the leader in "real-life entertainment.".s1 Questions for Discussion 1. Why is the Food Network such an important venue for many advertisers? 2. Describe some of the ways that Scripps uses product placement on the Food Network. 3. Why do you think even non-food advertisers are attracted to the Food Network