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Eddie Bauer has the distinction of being one of the first companies to fully implement a brick, click, and flip strategy, which makes it a

Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick, click, and flip" strategy, which makes it a

. . .

direct marketer.

cross

-

channel marketer.

industrial marketer.

dealer.

multichannel marketer.

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