Edgehill, Inc. hopes to increase sales by reducing the selling price of its product by 7%. The firm currently operates at a 43% gross profit margin which will change as the selling price changes. By what percent would unit sales have to increase after the price reduction in order for the firm's gross profit (in dollars) to remain unchanged? Show your answer in decimal format rounded up to four decimal places (i.e. show 12.34% as .1234). Your Answer: