Question
Edible arrangements specializes in special occasion fruit baskets and bouquets. The following data from the corporate basket, has been provided below: Sales. $ 33,000 Less:
Edible arrangements specializes in special occasion fruit baskets and bouquets. The following data from the "corporate basket", has been provided below:
Sales. $ 33,000
Less: Variable expenses 22,000
Contribution Margin. 11,000
Less: fixes expenses. 8,000
Operating Loss. $3,000
The company sells the corporate basket for $12 each. There were no beginning or ending inventories.
Required:
a) What are the total sales in dollars at the break-even point using the equation method? Check your answers using the contribution method.
b) What are the total variable expenses at the break-even point?
c) Management feels the corporate market is growing and is playing around with potential scenarios:
i) If unit sales were increased by 20% and fixed expenses were reduced by $2,000, what would the company's expected operating income be?
ii) If an advertising campaign, costing $2,000 could increase sales by 30% what would the company's expected operating income be?
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