Edinburgh City Council has assigned your research team the task to conduct a study that may facilitate the design of plan to support retail businesses in the city. You should design a survey approach to tackle the issue of High Street Retail Recovery in Edinburgh. By High Street, we main the main businesses one can find in the city center. The design should explore the best approach to administer a questionnaire and development of the questionnaire. The role of the survey will be to explore the impact of the easing of lockdown on retail business in Edinburgh. The Scottish Retail Consortium reported that one in six Scottish shop units was empty in April 2021. The commissioner of the survey want to see if business have re-started using those spaces or not, whether the number of empty shop units has increased or decreased compared to last year, the number of customers that have used their business and an indication if their online shopping has gone up or down compared to last year. They also wish to have the demographic details of population segments included in the survey.

The questionnaire design should consist of one questionnaire with no more than 15 questions .The questions included should collect information of all aspects of the problem that are relevant to the commissioner. It should include an opening and closing statement addressing the ethics of the research. (The use of different types of questions and the generation of different types of data is encouraged, as well as the consideration of the order of the questions and the amount of time needed to complete the survey. Please, avoid open-ended questions unless absolutely necessary. Do not use links to attach the questionnaire.)