EFE Matrx: Opportunities: - Growing demand for beer and other alcoholic beverages in Turkey: 0.10 - Increasing popularity of craft beer and microbreweries: 0.08 - Expansion into new markets, such as Europe and the Middle East: 0.07 - Development of e-commerce capabilities to reach a wider customer base: 0.08 Threats: - Intense competition from domestic and international beer companies: 0.12 - Regulatory changes and restrictions on alcohol consumption in Turkey: 0.10 - Economic instability and fluctuations in currency exchange rates: 0.10 - Political instability and potential for conflict in the region: 0.13 IFE Matrix: Strengths: - Strong brand recognition in the Turkish market: 0.10 - Wide distribution network in Turkey: 0.09 - High-quality products and diverse product portfolio: 0.09 - Strong financial position and access to resources: 0.10 - Experienced and knowledgeable management team: 0.08 Weaknesses: - Dependence on the Turkish market for revenue: 0.08 - Limited international presence compared to competitors: 0.07 - Limited online presence and e-commerce capabilities: 0.06 - Potential for supply chain disruptions due to geopolitical factors: 0.09 Total weighted score: 2.76 Based on the above analysis, it appears that the Turkish Tuborg Company is in a relatively strong position, but there are some areas for improvement. The company has strong brand recognition and a wide distribution network in Turkey, which are important advantages. However, the company faces intense competition from both domestic and international beer companies, and there are regulatory and political risks in the region. To improve its position, the company could focus on expanding its international presence, developing its e-commerce capabilities, and diversifying its product portfolio to include more craft beer and microbrewery options