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Effective brands makes the destination stand out among its competitors, and this is one of the most important purposes of destination branding. Explain why is

Effective brands makes the destination stand out among its competitors, and this is one of the most important purposes of destination branding. Explain why is it essential to have a clear destination branding concept? Discuss (2) challenges in branding a destination. Of your choice briefly provide an example of successful branding of a destination.

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