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Effective email marketing campaigns happen in linear stages culminating in measuring effectiveness A. True B. False Understanding how a search engine works is critical for

Effective email marketing campaigns happen in linear stages culminating in measuring effectiveness

A. True

B. False

Understanding how a search engine works is critical for developing a keyword strategy. Which of the following steps does NOT correctly describe how a search engine works?

A. Search Engines like Googlebot crawl your entire website multiple times a day

B. Search engines read and discover links through sitemaps

C. Search Engines follow links to other pages on the same website

D. Search engines follow links from other sites

What are the three elements of a complete analytics story?

A. Readout, Analysis, Plan

B. Measurement, Reporting, Action

C. Analysis, Testing, Review

D. Insights, Action, Business Impact

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