Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context to begin to see how they might be interpreted differently by customers with different backgrounds.

Visual Essay

Your task is to create a visual essay to explore how a topic or idea is communicated through images. A visual essay is a type of visual analysis that explores how images $($logos$,$ advertisements, etc.$)$ convey certain messages. These ideas can be at surface level$/$literal or at a deeper level of meaning that requires the viewer to use context clues and design features to infer the intended message of the image.

What you will do is:

Choose one of the following topics or buzzwords: $$green$$ living, fresh, local, savings$/$discounts$,$box store,$$ online shopping, social media$$or choose a retail buzzword you want to explore $($be sure to ask your instructor if the term is acceptable$).$

Use the skills you learned in Using Images Legally to search the images tagged with this term.

Choose $810$ images that you feel best convey the search term you chose and express a point of view on the topic.

Create a PowerPoint with a title slide and the $810$ images on the rest of the slides $($one image per slide$).$ The images you use should be able to express a point of view on a particular topic all by themselves.

With each slide, provide a brief explanation on why you chose that image and how it conveys your message.