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EKN Incorporated is launching its new product in the market. The managers at EKN want to price the product in a way that would enable

EKN Incorporated is launching its new product in the market. The managers at EKN want to price the product in a way that would enable the company to recover the investments made toward developing the product. Which pricing strategy would be most effective for EKN?
Multiple Choice
price comparing
price discounting
reference pricing
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