Question
Elaborate a message that this IMC campaign can convey for a brand or company. Identify 4-5 types of media, which when combined best reflect the
Elaborate a message that this IMC campaign can convey for a brand or company. Identify 4-5 types of media, which when combined best reflect the IMC campaign message. Explain why did you select the media outlets you include in the IMC campaign.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
