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Elaborate this statement? Most audience measurement data (c.g., Nielsen, Arbitron, MRI, SMRB) are experimental research techniques. developed by using
Elaborate this statement? Most audience measurement data (c.g., Nielsen, Arbitron, MRI, SMRB) are "experimental" research techniques. developed by using
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The statement in the image says that most audience measurement data such as that from Nielsen Arbitron MRI and SMRB is developed using experimental re...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
