Elaine thinks and believes Cadillac automobiles are a fit for older men, not for young professional women such as herself, and high priced. She thinks Mini Coopers are more suitable for someone of her age range and that they are moderately priced. This information when combined with other consumer data regarding how Cadillac is perceived in regards to price and intended age of the end consumer, if utilized by a car company to develop their positioning strategy, could be used to make a ____________.

a. situation analysis

b. strategic plan

c. substantial segment analysis

d. competitive advantage

e. perceptual (or positioning) map

Ethics deals with what is legal versus what is not legal, or in other words, what has been codified into law. Thus, when faced with the decision to surf the internet while at work, if it is legal, then it would be considered ethical.

True

False

no explanation needed