Elan is the newly prompted VP of Global Marketing and Strategy for a major multinational consumer products brand. The CEO invited Elan to lunch to discuss her vision of a new product launch.

The CEO explained the new device is a whole-mouth toothbrush which scrubs every tooth at the same time in only 10 seconds. The new device is a revolutionary product with a revolutionary design and her vision is to take over the consumer toothbrush space by leveraging a first mover's advantage.

The CEO expects Elan to meet with her team to discuss several innovative marketing strategies for the introduction of new oral hygiene device. She asked to see a transcript of Elan's conversation with her team.

Elan starts the meeting by introducing the CEOs vision for winning market share from the other current rivals in the toothbrush space and then opening up to conversation for input from her team.

·         Suppose you were on Elan's team, what innovative marketing strategies might you suggest?

·         What would you suggest as a pricing strategy?

·         Would you consider the use of Open AI?