Electric cars are considered new and emerging markets in Malaysia. Electric cars have problems with battery technology, where the driving range is limited to 100-120 km only. Refuelling is another issue where customers may find it difficult to locate the battery charging stations. However, individuals with a favourable environmental disposition towards sustainability may favour electric cars. As an electric car entrepreneur, determine how you would use the Abell's framework of the market and effectuation for targeting the electric cars for the environmental enthusiasts. (25 marks)