Electric vehicles are rising in popularity and interest across various international markets. Automobiles, motorcycles, pickup-trucks, bicycles, skateboards, hover-boards, and yes, even surf-boards and outboard engines for boats. The world seems to trends towards going fully electric. Therefore, it seems rather logical that marketing products in the aforementioned segments will be all about electricity.

Or is it? 

This Discussion invites you to explore BOTH sides of these market trends: (1) electric vehicles will become the new standards of personal transportation and recreation. (2) electric vehicles are overly hyped and not that 'green' or eco-friendly at all.

 

So as a Chief Marketing Officer (CMO) for a company of your choice belonging to either one of the aforementioned segments. what should the future marketing strategy be?

 

Discussion Requirements Pick a company that sells products in either one of the above examples mentioned in the opening paragraph.

Research on the feasibility and market opportunity of electric vehicles in your company's own segment.

Research on the dubious reality that these vehicles are actually 'green' at all (be it the batteries, the manufacturing process, etc.).

Having compared "both sides of the coin" , you have to decide whether to maintain your company's current strategy towards electric vehicles and/or technology, or change it. Why?