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Elegance Events specializes in organizing weddings. They anticipate 300 events annually. They have invested $2,500,000 in their facilities and aim for an ROI of 22%.

Elegance Events specializes in organizing weddings. They anticipate 300 events annually. They have invested $2,500,000 in their facilities and aim for an ROI of 22%. The budgeted costs for the coming year are shown below:

Cost ItemPer Event ($)Total ($)
Direct Materials (Decorations)1,000300,000
Direct Labor (Planners)2,000600,000
Variable Overhead500150,000
Fixed Overhead-500,000
Variable Selling & Admin Expenses20060,000
Fixed Selling & Admin Expenses-200,000

Required:

  1. Calculate the total cost per event.
  2. Determine the desired ROI per event.
  3. Compute the target price per event.

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