Once your team has developed its marketing strategy, find another team in the class that has worked on the same example. Take turns presenting your information to each other.

DAPAT is a small manufacturer of external analgesics (pain relievers) based in Nashville, Tennessee. Its main product, called Dr.’s Cream, faced this marketing challenge: In competition with much larger makers of over-the-counter remedies (such as Ben Gay), it had to find some ways to attract customers despite having only a small advertising budget.