Element ofCulture Example Your manager has a bigger office than you do to show that your company values rank and position within the organization. Despite the fact that he is now retired, Costco employees still talk about how Jim Sinegal lives his principles of corporate responsibility. Not only did he spearhead Costco's purchase of Rwandan coffee, he is now sponsoring a school where Rwandan women can learn how to run their own businesses. At a local university, students talk about being able to retake an exam three times as a way of showing how committed the school is to helping them learn