ELI LILLY IN INDIA: RETHINKING THE JOINT VENTURE STRATEGY

1. Provide case facts in a brief narrative manner.

2. Putting yourself in the shoes of Mr. Brar, what should you decide about the future of the joint venture withLilly? Provide specifics on whether and how should it continue or end.

3. In case the joint venture breaks down, how should Lilly readjust its strategic direction in emerging markets such as India, in the light of WTO regime?