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Elija un producto destinado al consumidor final, luego imagine que usted es el gerente de marketing de la empresa que lo produce y que est
- Elija un producto destinado al consumidor final, luego imagine que usted es el gerente de marketing de la empresa que lo produce y que est encargado de fijar el precio de este: Qu precio le coloc? Qu factores tuvo en cuenta a la hora de fijar el precio? En qu estrategia se bas para determinar el precio?
Referencias
Kotler,P.T.,Armstrong,G.,Mues,A.(2013).Fundamentos de Marketing11vaEd.
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Financial And Managerial Accounting
Authors: Jerry J Weygandt, Paul D Kimmel, Jill E Mitchell
4th Edition
1119752620, 978-1119752622
