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Elija un producto destinado al consumidor final, luego imagine que usted es el gerente de marketing de la empresa que lo produce y que est

Elija un producto destinado al consumidor final, luego imagine que usted es el gerente de marketing de la empresa que lo produce y que est encargado de fijar el precio de este: Qu precio le coloc? Qu factores tuvo en cuenta a la hora de fijar el precio? En qu estrategia se bas para determinar el precio?

Referencias

Kotler,P.T.,Armstrong,G.,Mues,A.(2013).Fundamentos de Marketing11^vaEd.

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