Ella and the Designer Jacket The marketing has influenced her because she has seen the jacket on billboards as well as in magazines that she has been looking at. Even if Ella purchased the jacket at 30% off it still wouldn't be a good purchase because she is being influenced by a marketing strategies that companies use, so if they offer a discount they make you believe that you are saving money but once you figure up the discount you may be getting them at a higher price because usually stores mark up the price before they offer the discount. Ella could save her money for an emergency fund or even for a something she may need like if her car broke down or if something happened that she had to make a quick purchase of something important