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Ella Catering has a history of problems with customers who do not pay their bills on time. Ella Catering wants to improve its cash situation
Ella Catering has a history of problems with customers who do not pay their bills on time. Ella Catering wants to improve its cash situation and reduce bad debts. Which of the following forms of pricing would most likely help the firm achieve its goal?
A. By-product pricing
B. Zone pricing
C. Cash discounts
D. Product bundling
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