Ellie Mosk, CEO of X-Space Industries, decided to expand the company's product offering beyond the core model rocket business. After investigation, she decided to set up a separate division to design and manufacture products for the drone market. Several companies were interested in having X-Space develop these drones, and financial results, to date, have been encouraging. Revenue was $4 million, gross margins have been running about 40%, and the customer sales and support costs were $1 million. However, there is a growing concern that some customers require a disproportionate share of the sales and support resources, and the true profitability of the customers is unknown. Data were collected to support an analysis of customer profitability: Activity Sales visits Product modifications Phone calls E-mail/electronic communications Cost Driver Sales visit days Number of modifications Number of minutes Number of communications Total Cost $ 481,000 265,000 92,500 167,000 $ 1,005,500 Phone Electronic Customer Revenue Gross Profit Visit Days Modifications Minutes Communications A $ 395,000 $ 145,000 15 15 1,080 625 B 495,000 195,000 25 15 1,170 875 C 595,000 225,000 40 40 1,420 1,050 D 1,050,000 415,000 90 60 1,770 2,050 E Totals 1,450,000 $3,985,000 585,000 $1,565,000 100 270 70 2,170 2,300 200 7,610 6,900 Required: 1. Management felt the easiest way to allocate the sales and support costs was based on the total revenue. Using total revenue as the allocation base, determine the profitability of each of the five customers. 2. Management felt that because the data revealed some customers require a disproportionate share of sales and support resources, activity-based costing should be used to determine customer profitability. Use ABC to prepare a customer profitability analysis. Complete this question by entering your answers in the tabs below. Required 1 Required 2 Management felt the easiest way to allocate the sales and support costs was based on the total revenue. Using total revenue as the allocation base, determine the profitability of each of the five customers. (Round your intermediate calculations and final answers to 2 decimal places. For percentages .1234 = 12.34%.) Share of Customer Gross Profit Support Costs Based on Revenue Profit After Support Costs Profit % A $ 145,000 % B 195,000 % 225,000 % D 415,000 % E 585,000 % Totals $ 1,565,000 $ 0.00 $ 0.00 < Required 1 Required 2 > Ellie Mosk, CEO of X-Space Industries, decided to expand the company's product offering beyond the core model rocket business. After investigation, she decided to set up a separate division to design and manufacture products for the drone market. Several companies were interested in having X-Space develop these drones, and financial results, to date, have been encouraging. Revenue was $4 million, gross margins have been running about 40%, and the customer sales and support costs were $1 million. However, there is a growing concern that some customers require a disproportionate share of the sales and support resources, and the true profitability of the customers is unknown. Data were collected to support an analysis of customer profitability: Activity Sales visits Product modifications Phone calls E-mail/electronic communications Cost Driver Sales visit days Number of modifications Number of minutes Number of communications Total Cost $ 481,000 265,000 92,500 167,000 $ 1,005,500 Phone Customer Revenue Gross Profit Visit Days Modifications Minutes Electronic Communications ABCDE $ 395,000 495,000 $ 145,000 15 15 1,080 625 195,000 25 15 1,170 875 595,000 225,000 40 40 1,420 1,050 1,050,000 415,000 90 60 1,770 2,050 1,450,000 Totals $3,985,000 585,000 $1,565,000 100 70 2,170 2,300 270 200 7,610 6,900 Required: 1. Management felt the easiest way to allocate the sales and support costs was based on the total revenue. Using total revenue as the allocation base, determine the profitability of each of the five customers. 2. Management felt that because the data revealed some customers require a disproportionate share of sales and support resources, activity-based costing should be used to determine customer profitability. Use ABC to prepare a customer profitability analysis. Complete this question by entering your answers in the tabs below. Required 1 Required 2 Management felt that because the data revealed some customers require a disproportionate share of sales and support resources, activity-based costing should be used to determine customer profitability. Use ABC to prepare a customer profitability analysis. (Round your intermediate calculations and final answers to 2 decimal places. For percentages .1234 = 12.34%.) Customer Gross Profit ABC Costs Net Profit After Support Costs Net Profit % A $ 145,000 % B 195,000 % 225,000 % D 415,000 % E $ 585,000 % Totals $ 1,565,000 $ 0.00 $ 0.00 Show less