Ellis

What exactly is market segmentation, Bearlly Williams?

It's when a marketer develops a unique or different product for different types of people and works to promote the different products to these people using varied methods like Facebook ads, television commercials, or radio spots.

It's when a marketer divides a larger market, such as the entire city, into smaller groups like university faculty, university students, or young professionals working in the community. We determine what those smaller groups will be based on meaningful characteristics common in that group.

It is developing nonpersonal communication about the restaurant that is paid for by us and used to reach your various markets.