Ellis

What exactly is market segmentation, Ellie Sandfor?

spots.

Market segmentation is about developing nonpersonal communications that help to promote positive relationships between the restaurant and all of its various publics.

It's when a marketer divides a larger market, such as the entire city, into smaller groups like university faculty, university students, or young professionals working in the community. We determine what those smaller groups will be based on meaningful characteristics common in that group.